Content Marketing Services & Solutions

Simply running a successful business is hard enough. But you need to do more than just serve your current clients. You need to market yourself and what you offer to generate new business and keep your prospect pipeline full of leads.

And in the modern, digital economy, having a static website isn’t enough for continued growth. You need blog posts, email marketing, a social media presence, and much more to support your products and services and build a devoted audience.

Oh yeah, you also need to find the time to create, manage, distribute, and promote all the content required for your marketing efforts (after you plan, strategize, organize, and hold yourself accountable along the way) on top of all the other things you do to run your business and make your clients happy.

Feeling overwhelmed yet? No worries. You have a number of content and advisor marketing services at your fingertips that make your life easier, your business better, and your time less restricted so you’re free to focus on what’s most important: your clients.

Cheat Sheet

If you're wondering where to start...

Content Marketing Foundation

Start here if you have no digital marketing infrastructure -- or if what you do have is a total mess.

Content Marketing Management

The perfect solution if you want someone else to handle your marketing month-to-month.

A La Carte Options

Need just a blog post and a newsletter? Want a page of copy for your site? Get only what you need here.

Content Marketing Consulting

Receive help with strategy or get answers to a few big pressing questions. It's like a personal CMO on call.

Why Content Marketing for Financial Advisors?

Content Marketing Services for Financial Advisors

Get everything you need to successfully use content marketing to gain influence and get clients.

Content Marketing Foundation

One-time, 3-month engagement that creates and implements an infrastructure for content marketing

Content Marketing Management

Month-to-month solution to fully outsource content marketing tasks for your financial planning firm.

Content Creation (A La Carte Content)

Pick just the content you need or design yourself a custom package of services for your advisor marketing goals.

Content Marketing Consulting

Get on-demand access to an experienced, certified professional who can show you what to do next.

Content Marketing Foundation

This solution is a one-time engagement to provide you with a foundation for your content marketing efforts that:

-- Generates and drive traffic to your site through great content and smart SEO
-- Captures the leads that you drive to your site through lead magnets and an opt-in system
-- Nurtures the leads you capture over time through campaigns, newsletters, and other communications via email
-- Provides you with a pipeline of prospects you can convert into clients

Stage 1: Strategy

  • Create goals
  • Identify niche market and target audience
  • Clarify brand voice and tone
  • Draft a marketing strategy and plan

Stage 2: Build Out

  • Audit website and provide action steps for changes if necessary
  • Perform SEO and keyword search
  • Develop content strategy
  • Create blog planner and editorial calendar
  • Set up social media accounts complete with profiles and headers (or update existing)
  • Establish checklist for content creation and processes to follow (including best practices and promotion guidelines)

Stage 3: Implementation

  • Set up lead capture and nurture system (suggested tools: Thrive Leads or LeadPages and MailChimp; platform costs not included)
  • Develop default opt-in forms for posts, pages, sidebars, and main site
  • Create default lead magnet to deliver to captured leads
  • Write default automated response to send to nurtured leads

Cost for the Content Marketing Foundation is $2,999.

Content Marketing Management

Your job is to serve clients — not to strategize, create, organize, publish, and promote content. But content marketing can help grow your business and keep your prospect pipeline full. We can work together so you can outsource your content marketing tasks entirely and get back to doing the work you enjoy and is most important to you.

Basic

$699 / month
  • Site management
  • 1 blog post (includes writing, editing, SEO, uploading, formatting, and scheduling post)
  • Social media content for 1 network
  • 1 email campaign

Advanced

$1,199 / month
  • Site management
  • Content strategy and editorial calendar
  • 2 blog posts (includes writing, editing, SEO, uploading, formatting, and scheduling post)
  • 2 images per post (one for your site and one for sharing on social media)
  • Social media content for 2 networks
  • 1 email campaign

Premium

$2,199 / month
  • Site management
  • Content strategy and editorial calendar with keyword research
  • 4 blog posts (includes writing, editing, SEO, uploading, formatting, and scheduling post)
  • 2 images per post (one for your site and one for sharing on social media)
  • Social media content for 2 networks
  • 2 email campaigns

Content Creation

Available on an A La Carte Basis

Just need the content? Pick what you need and we'll create it for you:

Blog Posts
Social Media Content and Management
Email Newsletters or Campaigns
Webpage Copy and Landing Pages
Press Releases
Copyediting and Proofreading
Website Maintenace and Management

Don't See What You Need?

What's listed here can help you start thinking about the specific ways we can work together -- but it doesn't define the limit of what we can accomplish.

If you're looking for something specific or unique, we develop a custom engagement (either one-time or ongoing) tailored to your exact needs.

Get Started

Schedule a time to chat

Let's discuss your advisor marketing needs and talk about solutions that work for you and your firm.